Customer Lifecycle Management

Solvetude provides proven proprietary framework to manage the entire customer lifecycle from activation to retention, reactivation and to build a loyal engaged customer base

As cost of acquiring gets more expensive, the need to emphasize on customer retention becomes more important than ever before.

We customize our frameworks for managing the entire customer journey for your business to increase the activation rate, frequency of usage and build brand evangelists amongst your existing customers spreading word of mouth.

Our customer lifecycle management expertise
covers various areas.

Marketing Automation

Build automated customer journeys with periodic scheduled communication using emails, sms, whatsapp & notifications.

Customer Analytics

Customer segmentation based on the browsing & purchasing behavior for re-engagement, up-selling & referral programs.

LTV Optimization

Derive lifetime value of purchases from acquired customers and optimize marketing efforts towards increasing it.

Ankit helped in bringing a strong digital, tech and data driven culture at Emaar. His launch strategy for marketing campaigns proved to be very effective in driving business growth.

Rami El Tawil

Chief Marketing Officer, EMAAR

Ankit is extremely knowledgeable when it comes to performance marketing/acquisition. Despite the time difference, it was very easy to collaborate with him on global projects.

Amandine Aman

Head of Global Marketing Alignment at UBER

Ankit is responsible for setting up the entire digital marketing discipline for OLX South Asia. He took a data centric approach towards going to market and was equally adapt with the creative aspects of digital marketing.