Frameworks
Two Proprietary Proven Frameworks For Two Categories of Businesses
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SMILE Framework:
- Purpose: To establish digital marketing as scaleable, efficient & high ROI lead generation channel for businesses, using data analytics, improved measurement processes and automated media planning & optimization methodologies
- Industries Covered: Real Estate, B2B Saas companies, BFSI, Automobiles
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GROW Framework:
- Purpose: To build the Growth Engine for App based startups, increasing customer acquisition in a cost efficient manner and retaining the users to build a loyal community of brand evangelists
- Industries Covered: Ecommerce, Classifieds, Mobility, Car-rental, Travel, Hospitality
SMILE Framework: Establishing Digital Advertising For Lead Generation
- Requirement gathering
- Customer journey mapping
- Robust tracking
- Comprehensive performance measurement
- Rule based media planning & optimization
- Automated media planning approach
- Standardized lead qualification
- Lead scoring & nurturing
- Constant experiments with new sources for lead generation
Case Study: Emaar
➔ Established digital lead generation channels to generate annual revenue of $ 200 Mn+
GROW Framework: Enabling A Lifetime Partnership Between Customers & App
- Define target audience & customer profile
- Differentiated brand positioning
- Highlight core customer functional & emotional benefits
- Hero, Hub, Hygiene content strategy
- Create urgency
- Incentivise first booking
- Customer lifecycle push notifications
- Diversified Performance Media Mix
- Scale, Efficiency & Quality based media planning
- Performance based payouts
- Customized Referral program
- Online communities & events
Case Study: Uber
➔ Scaled up new rider acquisition & weekly rides to 4 times with reduction in cost of acquisition by 30%
