Two Proprietary Proven Frameworks For Two Categories of Businesses

    1. SMILE Framework:
      • Purpose: To establish digital marketing as scaleable, efficient & high ROI lead generation channel for businesses, using data analytics, improved measurement processes and automated media planning & optimization methodologies
      • Industries Covered: Real Estate, B2B Saas companies, BFSI, Automobiles
    2. GROW Framework:
      • Purpose: To build the Growth Engine for App based startups, increasing customer acquisition in a cost efficient manner and retaining the users to build a loyal community of brand evangelists
      • Industries Covered: Ecommerce, Classifieds, Mobility, Car-rental, Travel, Hospitality

    SMILE Framework: Establishing Digital Advertising For Lead Generation

    • Requirement gathering
    • Customer journey mapping
    • Robust tracking
    • Comprehensive performance measurement
    • Rule based media planning & optimization
    • Automated media planning approach
    • Standardized lead qualification
    • Lead scoring & nurturing
    • Constant experiments with new sources for lead generation

    Case Study: Emaar

    Established digital lead generation channels to generate annual revenue of $ 200 Mn+

    GROW Framework: Enabling A Lifetime Partnership Between Customers & App

    • Define target audience & customer profile
    • Differentiated brand positioning
    • Highlight core customer functional & emotional benefits
    • Hero, Hub, Hygiene content strategy
    • Create urgency
    • Incentivise first booking
    • Customer lifecycle push notifications
    • Diversified Performance Media Mix
    • Scale, Efficiency & Quality based media planning
    • Performance based payouts
    • Customized Referral program
    • Online communities & events

    Case Study: Uber

    Scaled up new rider acquisition & weekly rides to 4 times with reduction in cost of acquisition by 30%

    happy clients from largest
    employees from around
    the world
    offices in 6 counties