Fractional Head – Digital & Growth
Our Fractional Digital & Growth leadership caters to Startups, SMEs and Enterprises to leverage wealth of experience and proven growth strategies from planning to execution
The fast growing concept of fractional leadership offers expertise and flexibility depending on business requirements. Additionally, the fractional model brings strategic proficiency, injecting specialized knowledge into the organization’s growth initiatives.
The external perspective a Fractional Head brings is invaluable, often leading to innovative solutions and improved decision-making. In essence, a Fractional Head of Digital & Growth combines strategic prowess, cost-efficiency, adaptability, and collaborative networks, making it a pragmatic choice for businesses aiming to enhance their digital presence and drive sustainable growth.
As your Fractional Head of Digital & Growth we manage the following.
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- Lead online growth strategy,roadmap implementation & tactical hacks
- Campaign review and best practices implementation with in-house marketing team and/or agency onboard
- Set KPIs & measurement with in-house analytics team
- Conversion rate optimization initiatives
- Coordination with agencies & publishers(Google, Meta, Snap, TikTok. Amazon, Apple etc.)
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We were able to… bump the conversion rates for our own channel from 9-10% to 20% and higher.
Ankit helped in bringing a strong digital, tech and data driven culture at Emaar. His launch strategy for marketing campaigns proved to be very effective in driving business growth.
Ankit is extremely knowledgeable when it comes to performance marketing/acquisition. Despite the time difference, it was very easy to collaborate with him on global projects.
