Global Brand Launch With FIFA World Cup 2018 : EMAAR
Emaar, one of the largest brands in the middle-east region identified and leveraged an innovative & cost-efficient opportunity for a global brand launch during FIFA World Cup 2018.
Emaar Dubai wanted to enter new markets and showcase their diverse offerings in Dubai.
Objective
Strategy
- #EmaarGoldenHome , with the theme surrounding the most watched global sporting event till date FIFA World Cup 2018
- Partnered with legend footballer Alessandro Del Piero, inviting football lovers all over the world to share their special moments enjoying football at home to get a chance to win a luxury apartment in Dubai
- Collaborated with Twitter as the central campaign medium, to build a customized flow for everyone participating in the contest and an #EmaarGoldenHome emoji!
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Results
Emaar’s first global brand campaign running through the entire span of FIFA World Cup helped the brand reaching a completely unprecedented global stage
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