Global Brand Launch With FIFA World Cup 2018 : EMAAR

Emaar, one of the largest brands in the middle-east region identified and leveraged an innovative & cost-efficient opportunity for a global brand launch during FIFA World Cup 2018.

Emaar Dubai wanted to enter new markets and showcase their diverse offerings in Dubai.

Objective

To increase brand awareness and affinity towards Emaar destinations in Dubai.

Have a truly global campaigns running across North America, EMEA & APAC with higher weightage on targeted new cities in these markets.

Leverage disruptive media & creative strategy for this campaign using social media platforms.

Strategy

#EmaarGoldenHome , with the theme surrounding the most watched global sporting event till date FIFA World Cup 2018
Partnered with legend footballer Alessandro Del Piero, inviting football lovers all over the world to share their special moments enjoying football at home to get a chance to win a luxury apartment in Dubai
Collaborated with Twitter as the central campaign medium, to build a customized flow for everyone participating in the contest and an #EmaarGoldenHome emoji!

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Results

Emaar’s first global brand campaign running through the entire span of FIFA World Cup helped the brand reaching a completely unprecedented global stage

90,000+ people across 45 countries participated in the contest.

40 Mn+ impressions, 8 Mn+ video views & 790 K+ engagements.

Global brand awareness case study published by Twitter and massive press coverage of the campaign.

Ankit helped in bringing a strong digital, tech and data driven culture at Emaar. His launch strategy for marketing campaigns proved to be very effective in driving business growth.

Rami El Tawil

Chief Marketing Officer, EMAAR

Ankit is extremely knowledgeable when it comes to performance marketing/acquisition. Despite the time difference, it was very easy to collaborate with him on global projects.

Amandine Aman

Head of Global Marketing Alignment at UBER

Ankit is responsible for setting up the entire digital marketing discipline for OLX South Asia. He took a data centric approach towards going to market and was equally adapt with the creative aspects of digital marketing.