Grow Framework for US Based Ecommerce Startup – Solvetude Marketing Consultancy

Upcoming ecommerce startup from California leveraged the Grow framework to witness 4X growth in online transactions & revenue.

With an aim to build the first online platform in US for lazy plant lovers, delivering low maintenance plants & succulents across states, this startup partnered with Solvetude to create their growth strategy, ecommerce funnel conversion optimization and digital performance marketing.

Business Objective

Build a robust growth roadmap for the ecommerce business.

Improve the funnel conversion rate & increase online orders.

Expand rapidly with new channels for customer acquisition.

Initiatives

GROW framework rollout
Revamp the user experience and product navigation on the website
Website conversion rate optimization
Wide distribution with targeted Instagram & Facebook ads
Reaching high intent buyers with Google shopping ads
Robust measurement & tracking set up for end-to-end performance management
Implementation of best practices in targeting, lookalikes & creative formats for social media ads

Results

Ecommerce transactions went up by 438%
Revenue went up by 392%
7x growth in online order conversion rate
Return on ad spend 248%

Ankit helped in bringing a strong digital, tech and data driven culture at Emaar. His launch strategy for marketing campaigns proved to be very effective in driving business growth.

Rami El Tawil

Chief Marketing Officer, EMAAR

Ankit is extremely knowledgeable when it comes to performance marketing/acquisition. Despite the time difference, it was very easy to collaborate with him on global projects.

Amandine Aman

Head of Global Marketing Alignment at UBER

Ankit is responsible for setting up the entire digital marketing discipline for OLX South Asia. He took a data centric approach towards going to market and was equally adapt with the creative aspects of digital marketing.