Upcoming ecommerce startup from California leveraged the Grow framework to witness 4X growth in online transactions & revenue.
With an aim to build the first online platform in US for lazy plant lovers, delivering low maintenance plants & succulents across states, this startup partnered with Solvetude to create their growth strategy, ecommerce funnel conversion optimization and digital performance marketing.
Business Objective
Initiatives
- GROW framework rollout
- Revamp the user experience and product navigation on the website
- Website conversion rate optimization
- Wide distribution with targeted Instagram & Facebook ads
- Reaching high intent buyers with Google shopping ads
- Robust measurement & tracking set up for end-to-end performance management
- Implementation of best practices in targeting, lookalikes & creative formats for social media ads
Results
- Ecommerce transactions went up by 438%
- Revenue went up by 392%
- 7x growth in online order conversion rate
- Return on ad spend 248%
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