Upcoming ecommerce startup from California leveraged the Grow framework to witness 4X growth in online transactions & revenue.

    With an aim to build the first online platform in US for lazy plant lovers, delivering low maintenance plants & succulents across states, this startup partnered with Solvetude to create their growth strategy, ecommerce funnel conversion optimization and digital performance marketing.

    Business Objective

    Build a robust growth roadmap for the ecommerce business.
    Improve the funnel conversion rate & increase online orders.
    Expand rapidly with new channels for customer acquisition.


    • GROW framework rollout
    • Revamp the user experience and product navigation on the website
    • Website conversion rate optimization
    • Wide distribution with targeted Instagram & Facebook ads
    • Reaching high intent buyers with Google shopping ads
    • Robust measurement & tracking set up for end-to-end performance management
    • Implementation of best practices in targeting, lookalikes & creative formats for social media ads



    • Ecommerce transactions went up by 438%
    • Revenue went up by 392%
    • 7x growth in online order conversion rate
    • Return on ad spend 248%


    Ankit helped in bringing a strong digital, tech and data driven culture at Emaar. His launch strategy for marketing campaigns proved to be very effective in driving business growth.
    Rami El Tawil Solvetude
    Rami El Tawil
    Chief Marketing Officer, EMAAR
    Ankit is extremely knowledgeable when it comes to performance marketing/acquisition. Despite the time difference, it was very easy to collaborate with him on global projects.
    Amandine Aman
    Head of Global Marketing Alignment at UBER
    Ankit is responsible for setting up the entire digital marketing discipline for OLX South Asia. He took a data centric approach towards going to market and was equally adapt with the creative aspects of digital marketing.
    Gaurav Mehta
    CMO at OLX South Asia

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