Digital Content Strategy for OLX – Solvetude Marketing Consultancy

The largest global online classifieds platform leveraged digital media for positioning the brand as ‘Part of Your Daily Life’ brand.

OLX India wanted to use the cost-efficient, targeted and wide reach of growing digital platforms to build deeper brand connect and we rendered an old classic with brand story telling at its core to touch a cord with audience.

Brand Objective

To create a deeper brand connect with prospect users.

Position OLX as 'Part of your daily life' brand.

Develop contextual, relatable & shareable content to deliver the message.

Strategy

Render an old classic simply to touch a cord with audience and have the brand play a central role in the story-telling.

Results

With a relatable story of a young couple who’s love for each other is the most important thing in their lives, having brand OLX at the centre of the story.

19% WoW growth in organic app installs.

40% organic views compared to industry benchmark of under 10% as per YouTube.

61% of users say it is a better ad than others in the same category
& 7 in 10 viewers would like to try and recommend OLX.

Amongst the most viewed Ads on AFAQs

We were able to… bump the conversion rates for our own channel from 9-10% to 20% and higher.

Binoo Joseph

Ex-CTO Emaar

Ankit helped in bringing a strong digital, tech and data driven culture at Emaar. His launch strategy for marketing campaigns proved to be very effective in driving business growth.

Rami El Tawil

Chief Marketing Officer, EMAAR

Ankit is extremely knowledgeable when it comes to performance marketing/acquisition. Despite the time difference, it was very easy to collaborate with him on global projects.