#EmaarNYE2019 At Burj Khalifa – Solvetude Marketing Consultancy

Emaar Dubai made New Year’s Eve celebrations at Burj Khalifa truly global with simultaneous live broadcasting of the event on 5 different online platforms.

With the aim of expanding reach for Dubai’s New Year Eve celebrations and awareness of Emaar, the Burj Khalifa show & fireworks was broadcasted live on YouTube, Instagram, Facebook, Twitter & TikTok.

Campaign Approach

Social media contest to display NYE wishes on Burj Khalifa & countdown videos to build curiosity for the event.

Dedicated website for the event for people to stay updated, to watch highlights from the past and to block time in their calendars.

Partnered with Google, Facebook, Twitter & TikTok for live global broadcast of the event.

Results

45 K+ website visitors across the globe to set up reminders in their timezone for the event
423 K+ viewers on Twitter
950 K+ viewers on Facebook & Instagram
200 K+ viewers on YouTube
Top trending campaign on TikTok

We were able to… bump the conversion rates for our own channel from 9-10% to 20% and higher.

Binoo Joseph

Ex-CTO Emaar

Ankit helped in bringing a strong digital, tech and data driven culture at Emaar. His launch strategy for marketing campaigns proved to be very effective in driving business growth.

Rami El Tawil

Chief Marketing Officer, EMAAR

Ankit is extremely knowledgeable when it comes to performance marketing/acquisition. Despite the time difference, it was very easy to collaborate with him on global projects.