Emaar Dubai made New Year’s Eve celebrations at Burj Khalifa truly global with simultaneous live broadcasting of the event on 5 different online platforms.

    With the aim of expanding reach for Dubai’s New Year Eve celebrations and awareness of Emaar, the Burj Khalifa show & fireworks was broadcasted live on YouTube, Instagram, Facebook, Twitter & TikTok.

    Campaign Approach

    Social media contest to display NYE wishes on Burj Khalifa & countdown videos to build curiosity for the event.
    Dedicated website for the event for people to stay updated, to watch highlights from the past and to block time in their calendars.
    Partnered with Google, Facebook, Twitter & TikTok for live global broadcast of the event.


    • 45 K+ website visitors across the globe to set up reminders in their timezone for the event
    • 423 K+ viewers on Twitter
    • 950 K+ viewers on Facebook & Instagram
    • 200 K+ viewers on YouTube
    • Top trending campaign on TikTok
    Ankit helped in bringing a strong digital, tech and data driven culture at Emaar. His launch strategy for marketing campaigns proved to be very effective in driving business growth.
    Rami El Tawil Solvetude
    Rami El Tawil
    Chief Marketing Officer, EMAAR
    Ankit is extremely knowledgeable when it comes to performance marketing/acquisition. Despite the time difference, it was very easy to collaborate with him on global projects.
    Amandine Aman
    Head of Global Marketing Alignment at UBER
    Ankit is responsible for setting up the entire digital marketing discipline for OLX South Asia. He took a data centric approach towards going to market and was equally adapt with the creative aspects of digital marketing.
    Gaurav Mehta
    CMO at OLX South Asia

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