UBER, the global ride-hailing giant scaled up their app acquisition efforts to topple the local competitor to become the No. 1 travel app in India on both iOS & android app stores.

    With an aim to ramp up its rider growth in the emerging South Asian market, Uber wanted to explore and deploy high impact, cost efficient growth hacks.

    Growth Strategy

    Pioneered performance based media buying with payouts on first paid ride.
    Hyperlocal bidding strategy & CPA goal setting on Google ads.
    Diversified media mix with new channels including programmatic & affiliates.


    • 4x growth in new rider acquisition
    • 30% efficiency improvement in cost per first trip
    • Surpassed competition to become the No. 1 travel app in India on both android & iOS app stores


    Ankit helped in bringing a strong digital, tech and data driven culture at Emaar. His launch strategy for marketing campaigns proved to be very effective in driving business growth.
    Rami El Tawil Solvetude
    Rami El Tawil
    Chief Marketing Officer, EMAAR
    Ankit is extremely knowledgeable when it comes to performance marketing/acquisition. Despite the time difference, it was very easy to collaborate with him on global projects.
    Amandine Aman
    Head of Global Marketing Alignment at UBER
    Ankit is responsible for setting up the entire digital marketing discipline for OLX South Asia. He took a data centric approach towards going to market and was equally adapt with the creative aspects of digital marketing.
    Gaurav Mehta
    CMO at OLX South Asia

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