Hyperlocal Targeting : UBER

Uber enjoyed a 32% reduction in cost per first trip with help from Hyper-Local Targeting.

With an aim to increase awareness and penetration amongst new user segments, Uber leveraged advanced hyperlocal targeting at selected locations like malls, train stations etc. driving cost-efficient growth in trip volumes.

Strategy

Target consumers on the move.

Run display campaign targeting a 3 Km radius around train stations & shopping malls in metro cities across India.

Contextualize the creatives to the targeted locations.

Results

Compared to the other app install campaigns:

32% lower cost per first trip
46% lower cost per install

Ankit helped in bringing a strong digital, tech and data driven culture at Emaar. His launch strategy for marketing campaigns proved to be very effective in driving business growth.

Rami El Tawil

Chief Marketing Officer, EMAAR

Ankit is extremely knowledgeable when it comes to performance marketing/acquisition. Despite the time difference, it was very easy to collaborate with him on global projects.

Amandine Aman

Head of Global Marketing Alignment at UBER

Ankit is responsible for setting up the entire digital marketing discipline for OLX South Asia. He took a data centric approach towards going to market and was equally adapt with the creative aspects of digital marketing.

Gaurav Mehta

CMO at OLX South Asia

Strategy

Results

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