Hyperlocal Targeting : UBER – Solvetude Marketing Consultancy

Uber enjoyed a 32% reduction in cost per first trip with help from Hyper-Local Targeting.

With an aim to increase awareness and penetration amongst new user segments, Uber leveraged advanced hyperlocal targeting at selected locations like malls, train stations etc. driving cost-efficient growth in trip volumes.

Strategy

Target consumers on the move.

Run display campaign targeting a 3 Km radius around train stations & shopping malls in metro cities across India.

Contextualize the creatives to the targeted locations.

Results

Compared to the other app install campaigns:

32% lower cost per first trip
46% lower cost per install

We were able to… bump the conversion rates for our own channel from 9-10% to 20% and higher.

Binoo Joseph

Ex-CTO Emaar

Ankit helped in bringing a strong digital, tech and data driven culture at Emaar. His launch strategy for marketing campaigns proved to be very effective in driving business growth.

Rami El Tawil

Chief Marketing Officer, EMAAR

Ankit is extremely knowledgeable when it comes to performance marketing/acquisition. Despite the time difference, it was very easy to collaborate with him on global projects.