Make an appointment

    SMILE Framework For Real Estate

    CasesAudit, Online-to-Offline Sales, SMILE Framework

    Leading real estate developer from Dubai witnessed AED 1 Mn worth monthly cost savings in marketing budget, while improving lead quality, scale & overall cost-efficiency.

    With an aim to ramp up its digital marketing efforts, this leading property developer partnered with Solvetude to onboard our proprietary SMILE framework.

    Business Objective

    1
    Improve cost-efficiency of their digital marketing efforts.
    2
    Improve quality of leads being generated.
    3
    Identify new audience segments and channels for customer acquisition.

    Initiatives

    • SMILE framework rollout
    • Comprehensive marketing funnel audit
    • 1 year roadmap with monthly milestones defined for business
    • Robust measurement & tracking set up for end-to-end performance management
    • Website lead conversion rate optimization
    • Restructuring of Google search account
    • Implementation of best practices in targeting, lookalikes & creative formats for social media ads
    • Partnering on affiliate model with regional publishers in key target markets
    • Introduction of new channels like Linkedin, WhatsApp for business, Snapchat etc.

    Results

     

    • Avg. Monthly Qualified Leads: 45% Growth
    • Avg. Monthly Qualified Ratio: 13% Increase
    • Avg. Monthly CPQL: 39% Improvement
    • Avg. Monthly Spend: 12% Reduction
    • Avg. Monthly Leads: 29% Growth
    • Avg. Monthly CPL: 32% Improvement
    • ~AED 1 Mn worth monthly cost saving

    .

    Ankit helped in bringing a strong digital, tech and data driven culture at Emaar. His launch strategy for marketing campaigns proved to be very effective in driving business growth.
    Rami El Tawil Solvetude
    Rami El Tawil
    Chief Marketing Officer, EMAAR
    Ankit is extremely knowledgeable when it comes to performance marketing/acquisition. Despite the time difference, it was very easy to collaborate with him on global projects.
    Amandine Aman
    Head of Global Marketing Alignment at UBER
    Ankit is responsible for setting up the entire digital marketing discipline for OLX South Asia. He took a data centric approach towards going to market and was equally adapt with the creative aspects of digital marketing.
    Gaurav Mehta
    CMO at OLX South Asia

    Other cases

    Grow Framework for US Based Ecommerce Sta…

    4X growth in online transactions & revenue using the Grow framework for an…
    , , ,

    Performance Marketing : UBER

    UBER, the global ride-hailing giant scaled up their app acquisition efforts…
    , ,

    Digital Brand Influencer Kapil Sharma

    OLX India onboarded Kapil Sharma, India's most popular mainstream comic art…
    ,

    Digital Content Strategy for OLX

    The largest global online classifieds platform leveraged digital media for…
    , ,