SMILE Framework For Real Estate – Solvetude Marketing Consultancy

Leading real estate developer from Dubai witnessed AED 1 Mn worth monthly cost savings in marketing budget, while improving lead quality, scale & overall cost-efficiency.

With an aim to ramp up its digital marketing efforts, this leading property developer partnered with Solvetude to onboard our proprietary SMILE framework.

Business Objective

Improve cost-efficiency of their digital marketing efforts.

Improve quality of leads being generated.

Identify new audience segments and channels for customer acquisition.

Initiatives

SMILE framework rollout
Comprehensive marketing funnel audit
1 year roadmap with monthly milestones defined for business
Robust measurement & tracking set up for end-to-end performance management
Website lead conversion rate optimization
Restructuring of Google search account
Implementation of best practices in targeting, lookalikes & creative formats for social media ads
Partnering on affiliate model with regional publishers in key target markets
Introduction of new channels like Linkedin, WhatsApp for business, Snapchat etc.

Results

Avg. Monthly Qualified Leads: 45% Growth
Avg. Monthly Qualified Ratio: 13% Increase
Avg. Monthly CPQL: 39% Improvement
Avg. Monthly Spend: 12% Reduction
Avg. Monthly Leads: 29% Growth
Avg. Monthly CPL: 32% Improvement
~AED 1 Mn worth monthly cost saving

We were able to… bump the conversion rates for our own channel from 9-10% to 20% and higher.

Binoo Joseph

Ex-CTO Emaar

Ankit helped in bringing a strong digital, tech and data driven culture at Emaar. His launch strategy for marketing campaigns proved to be very effective in driving business growth.

Rami El Tawil

Chief Marketing Officer, EMAAR

Ankit is extremely knowledgeable when it comes to performance marketing/acquisition. Despite the time difference, it was very easy to collaborate with him on global projects.