Leading real estate developer from Dubai achieved 5x improvement in website lead conversion rate.

    With an aim to improve customer journey & experience on their brand website, the UAE property developer partnered with Solvetude and conducted a series of measured, controlled conversion rate optimization experiments.

    Business Objective

    Improve customer navigation experience on the brand website.
    Optimize online traffic to qualified lead conversion rate.
    Provide new modes of online communication based on customer preference.


    • A/B test on website with different form placements & call-to-actions
    • A/B test with sticky buttons on mobile
    • Landing page optimization for search ads
    • Adding customer testimonials ticker next to lead form
    • Introduction of WhatsApp for business as an additional mode of communication on the website


    • 501% improvement in average website visit to lead conversion rate



    Ankit helped in bringing a strong digital, tech and data driven culture at Emaar. His launch strategy for marketing campaigns proved to be very effective in driving business growth.
    Rami El Tawil Solvetude
    Rami El Tawil
    Chief Marketing Officer, EMAAR
    Ankit is extremely knowledgeable when it comes to performance marketing/acquisition. Despite the time difference, it was very easy to collaborate with him on global projects.
    Amandine Aman
    Head of Global Marketing Alignment at UBER
    Ankit is responsible for setting up the entire digital marketing discipline for OLX South Asia. He took a data centric approach towards going to market and was equally adapt with the creative aspects of digital marketing.
    Gaurav Mehta
    CMO at OLX South Asia

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