Website Conversion Rate Improvement : Real Estate – Solvetude Marketing Consultancy

Leading real estate developer from Dubai achieved 5x improvement in website lead conversion rate.

With an aim to improve customer journey & experience on their brand website, the UAE property developer partnered with Solvetude and conducted a series of measured, controlled conversion rate optimization experiments.

Business Objective

Improve customer navigation experience on the brand website.

Optimize online traffic to qualified lead conversion rate.

Provide new modes of online communication based on customer preference.

Initiatives

A/B test on website with different form placements & call-to-actions
A/B test with sticky buttons on mobile
Landing page optimization for search ads
Adding customer testimonials ticker next to lead form
Introduction of WhatsApp for business as an additional mode of communication on the website

Results

501% improvement in average website visit to lead conversion rate

We were able to… bump the conversion rates for our own channel from 9-10% to 20% and higher.

Binoo Joseph

Ex-CTO Emaar

Ankit helped in bringing a strong digital, tech and data driven culture at Emaar. His launch strategy for marketing campaigns proved to be very effective in driving business growth.

Rami El Tawil

Chief Marketing Officer, EMAAR

Ankit is extremely knowledgeable when it comes to performance marketing/acquisition. Despite the time difference, it was very easy to collaborate with him on global projects.