Did you know the #USpresident candidates had been spending close to $ 1.5 Mn per day in the battleground swing states itself?
The biggest jump in ad spend from Trump campaign came in Florida. Interestingly, in Pennsylvania , which turned out to be the decisive state in this race, #democrats campaign accelerated as well and sustained their lead in ad spend compared to #republicans.
Poll results for both these states force us to acknowledge a level of correlation with their digital ad spends.
So, did #DigitalMarketing again turned out to be the most important lever in this contest similar to 2016?