#IPL2020 is coming to #UAE in less than 2 months from now. Possibility of allowing crowd at the match venues as well.
Sporting events cut across audience segments and can play a unique role of uplifting sentiment, adding the much needed positivity and sense of collectiveness to get this #NewNormal at least closer to the #ActualNormal that we have been missing in last few months.
Being the choice to host an event which has a #brandvalue of close to $7 Bn on such a short notice says a lot about the diligence and agility exhibited by the host nation to emerge out of this global pandemic.
It’s coming back!
Economy, Tourists & Now Sports.
#IPL2020 is coming to #UAE in less than 2 months from now.
Possibility of allowing crowd at the match venues as well.
And now the smooth execution of the event will help in setting an example and in reinforcing UAE as a preferred destination for such large scale events.
#EconomicRecovery #PositiveOutlook #SportsMarketing #Dubai